What is the best way to display MySQL within an iPhone app?

Our company has a MySQL database with all of our content (articles) in it. I’ve been tasked with making this available within an iPhone app and am wondering the best way to approach it.

We’ve got an existing web service, written in PHP, that takes these articles from the database and pushes them out to our website. How would I best move these articles to an iPhone app? JSON? XML?

Any help or links are greatly appreciated.

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